Limbaugh’s Following Extends to Ads
Rush Limbaugh’s fans are at their most numerous when he is not even speaking. That is among the findings of a study by Coleman Insights, a radio consulting firm, that uses newly available minute-by-minute listener data from New York, Philadelphia and Houston to map the ebb and flow of Mr. Limbaugh’s audience.
The study also found that Mr. Limbaugh did worst during minutes in which he was expressing approval, with a 5.43 percent average share of listeners. He had 5.71 percent of listeners when expressing negative opinions and 5.81 percent when he was neutral. “People are tuning in to hear his beefs with the world,” Mr. Kurtzman said.



