Fox To Try Out Conservative Host Laura Ingraham
New York Times
By Brian Stelter
The Fox News Channel, which has been seeking a new format for the 5 p.m. hour, will place a rotating series of personalities in the time slot beginning next week, including the conservative radio host Laura Ingraham.
The 5 p.m. hour, a transition time between the afternoon and evening on cable news, has seen increased competition in recent months. Fox News, normally the top-rated network in every hour, last week placed third in the 25- to 54-year-old demographic that advertisers covet. Last week, as the primary season ended, CNN averaged 235,000 viewers in the demographic, while MSNBC saw 218,000 and Fox saw 198,000.
For the full month of May, “America’s Election HQ” topped CNN and MSNBC, averaging 200,000 demographic viewers compared to 194,000 for CNN and 176,000 for MSNBC.
