The Palin Puzzle

Charles Krauthammer

McCain had been steadily gaining on Obama (before the inevitable convention bounce) and had the race in a dead heat in a year in which the generic Democrat is running ten points ahead of the generic Republican. He had succeeded in making this a referendum on Obama. The devastating line of attack was, “Is he ready to lead?”

The Palin selection completely undercuts the argument about Obama’s inexperience and readiness to lead — on the theory that because Palin is a maverick and a corruption fighter, she bolsters McCain’s claim to be the reformer in this campaign. In her rollout today, Palin spoke a lot about change. McCain is now trying to steal “change” from Obama, a contest McCain will lose in an overwhelmingly Democratic year with an overwhelmingly unpopular incumbent Republican administration. At the same time, he’s weakening his strong suit — readiness vs. unreadiness.

The McCain campaign is reveling in the fact that Palin is a game changer. But why a game changer when you’ve been gaining? To gratuitously undercut the remarkably successful “Is he ready to lead” line of attack seems near suicidal.

Washington Post

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